Empty Days

Wednesday, February 18, 2004



Actually, this reflection on the difficulties of commenting was spurred by an informative comment-thread I lost track of and just rediscovered now. It's about something I would call "uniform media effect" I decided to bitch about on Locus Solus and got this wizened reply from a PR insider:
It's worse than you think. We have databases on how to pitch members of the media so as to best influence them. Media Map is the primary vendor of such information, though Bacon's is coming up strong.

I was never so cynical about the role PR plays in the media until I saw it in action.
Right. Information is a good thing but for some reason it's always the same infos everywhere. Now I know why. Under which conditions it is the wiser policy never to consider yourself "informed" - because you're not.





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