Empty Days

Sunday, February 08, 2004



What's wrong with spam?

In connection with the previous post, I was wondering recently: what is spam? why there is so much spam? does it really work?

When I watch tv or surf on the net I ask the same question: do all these ads really work? Obviously - they do, for most people at least. What I don't understand is why I am so suspicious of advertisement.

But then, look at all those people cursing spam, aren't they the same who buy into tv commercials? And yet, how is visual advertisement different from spam? There *seem* to be a difference: you can turn off the tv, or flip the channel during that commercial break, or if you're driving or walking in the street you can turn away and look at something else; or you can suppress images and popups while surfing. All this is still spam, but it's legit - supposedly it doesn't invade your private space as much.

But then - what is that private space anyway? Is it your mailbox or your phone - or maybe it is your head? Because in case it's your head (and I think it is), then spam is not all that different from other types of advertisement.

It was better when there was no spam. It was better when there were no commercials on tv. Yup, those were the days. Long gone - for a reason.





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